Why is switching to the QR code by GS1 recommended?
Challenge today
How can you share more product information without cluttering your packaging?
Why the pressure is increasing
New expectations and regulations make a digital approach essential.
Disadvantage of the current barcode
Continuing to rely on traditional processes creates bottlenecks.
The solution of tomorrow
1 QR code by GS1 for multiple applications.
The QR code by GS1 will not replace the linear barcode overnight.
If you wait until the transition is here, it will be too late to get started! So don’t wait until all point-of-sale systems have been upgraded.
During the transition, the linear barcode will usually remain on the packaging alongside the QR code by GS1. This ensures that your product can still be scanned at every point of sale, while retailers gradually prepare their checkout systems for QR codes by GS1.
| Current barcode | Simple QR code | QR code by GS1 | |
|---|---|---|---|
 |  | | |
| Can be scanned at checkout | ✅ | ❌ | ✅ |
| Contains the GTIN | ✅ | ❌ | ✅ |
| Can contain an expiry date, batch number, etc. | ❌ | ❌ | ✅ |
| Contains one link to the internet | ❌ | ✅ | ✅ |
| Contains multiple links to the internet | ❌ | ❌ | ✅ |
| Suitable for product identification according to GS1 standards | ✅ | ❌ | ✅ |
| More resistant to damage or poor print quality | ❌ | ✅ | ✅ |
New packaging or a new label? Think about the QR code by GS1.
You don’t need to update all your products at once.
✅ Check which packaging or labels will soon be updated or reprinted.
✅ Choose one product to start with.
✅ Make room for the QR code by GS1 in the design.
Extend your packaging digitally.
With the QR code by GS1, you can give consumers and trading partners access to digital product information. Decide which information is relevant to your products.
✅ Share allergens, ingredients, assembly instructions and warranties.
✅ Share loyalty campaigns, promotions and personalised information.
✅ Share expiry dates and batch or lot numbers.
Start small.
✅ Test the QR code by GS1 on one product or product line first.
Add GS1 Digital Links.
✅ Complete the product information in My Product Manager.
✅ Add different GS1 Digital Links.
