Do you want to sell products through your own webshop, bol, Amazon or TikTok Shop? If so, you will usually need a unique product code. With an official GTIN (also known as an EAN code or barcode), you give each product a unique identity and meet the requirements of major online sales platforms.
2. Register with GS1
Once you know how many product codes you need, choose a GS1 product code package and enter your company details. You will then receive a unique company prefix. This number sequence allows you to create GTINs for your products. Every GTIN starts with your company prefix.
We offer a package of 10 product codes (or GTINs), specially designed for businesses with a limited product range, at the attractive price of €60/year.
Beware of fake barcode sellers!
There are companies that sell individual barcodes or GTINs (or EAN codes). This may seem like a good deal, but only GS1 can offer you all the benefits of official product codes. GS1 is also the one and only issuer of standardised GTINs and barcodes worldwide, so you can sell your products anywhere you want. If you use unofficial barcodes, and this causes problems later on (e.g. because it turns out that the code is not unique), GS1 won’t be able to help you.
So beware of "pirate" barcode resellers!
FAQ
Yes. Most marketplaces such as bol, Amazon, Google Shopping and TikTok Shop require a unique product identifier.
Yes. To sell products professionally through TikTok Shop, you will usually need a unique product identifier. A GTIN enables products to be correctly identified, easily found and linked to reliable product information. This benefits both sellers and consumers.
Yes. Every product variant that a consumer can order must be uniquely identified.
A GTIN (also known as an EAN code) is your product’s unique number. A barcode is the visual representation of that number that can be scanned.
That depends on the sales channel. Many platforms require a GTIN before you can publish your products.
After registration and payment, you will receive access to My Product Manager and can start creating GTINs immediately.
