Barcodes on coupons

Which barcode is used on the coupons?

Cola specimen

The Global Coupon Number (GCN) that uniquely identifies the coupon worldwide is coded in a barcode, so that it can be automatically recognized at checkout. The discount value is also coded in the same barcode.

The barcode type used is the GS1 DataBar. Depending on the space available on the coupon, a GS1 DataBar Expanded or GS1 DataBar Expanded Stacked can be chosen.


How do you create the barcode?

Some coupon designers and printers can create the correct barcode based on the GCN themselves.

If they cannot do this, there are 2 options:

  • through My Coupon Manager, coupon issuers who register their coupon information directly in that solution can download the barcode in PDF format and deliver it to the designer or printer


Have the scannability of the barcode checked free of charge.

Avoid delays at checkout because of unscannable coupons, and therefore have the barcode checked for free before the coupon comes on the market.

Use our barcode checking service.


Barcode controle dienst

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