Format
Location
OnlineUpcoming date
15 January 2026
Duration
00:45
Get started with the new generation of barcodes via My Product Manager
Learn more about QR codes with GS1 Digital Link and discover how you can create them for your products via My Product Manager.
By 2027, GS1 aims to enable shops worldwide to scan the new generation of barcodes (QR code with GS1 Digital Link or GS1 DataMatrix) at the checkout.
The new generation of barcodes creates a stronger bond with your consumers. A single scan provides access to valuable information: ingredients, recycling information, certificates, videos... and it simply “BEEPs” at the checkout. In addition, it offers opportunities to automate processes, for example.
Who is it for?
Brand owners of products from various sectors (FMCG, Foodservice, DIY, garden and pet) who manage their product data in My Product Manager.
What will you learn during this session?
- Introduction: Ambition 2027
- Advantages of the new generation of barcodes & use cases
- How to get started in My Product Manager?
- Q&A
Do you have specific questions? Please do not hesitate to contact our experts via support@gs1belu.org.