Do I need to enter private label information?

Yes, upon request of your data recipient. Some guidelines:

  1. A private label item should be identified using the retailer’s GTIN. You are not supposed to generate your own GTIN with your prefix.
  2. Your My Product Manager Share profile needs a specific set-up. Contact your sector helpdesk to check if your settings are correct.

Special instructions per retailer

RetailerDelhaizeColruyt
What information is expected? 
  • Complete product hierarchy (basic unit, outer carton and any intermediate packaging or pallet) 
  • Logistic and packaging information (B2B) 
  • No label information (B2C)*, you enter this via the Delhaize portal (Trace One) 

*Do you still receive validations to fill in label information? Then the brand holder GLN and/or name has not been entered (correctly)!  

  • Complete product hierarchy (basic unit, outer carton and any intermediate packaging or pallet) 
  • Logistic information and packaging information (B2B) 
  • Label information (B2C) 
  • Additional attributes specific for Colruyt Private Label. Use the Colruyt Group private label product creation manual to correctly and completely fill in your product sheet and additional attributes. To obtain this manual or for questions about it, you can contact your Colruyt Group contact person.
How do I indicate that it is a private label product?

Contact Information Tab: 

  • Global Location Number (GLN) brand holder: 5400110000009 
  • Name of brand holder: Delhaize De Leeuw

Contact Information Tab: 

  • Global Location Number (GLN) brand holder: 5400141000009 
  • Name of brand holder: Colruyt Group 

Product descriptions tab: 

Brand: e.g. Everyday or Boni 

How to publish?

My Publications Tab: 

  • MPM targets: publish each level of your hierarchy to DELHAIZE Le Lion / De Leeuw (recipient) GLN 5400111000008 
  • GDSN targets: publish only the highest level of your hierarchy (e.g. pallet) to the GLN of Delhaize 5400110000009 

Do NOT publish publicly! 

My Publications Tab: 

  • MPM targets: publish each level of your hierarchy to Colruyt Group (recipient) GLN 5400142000008 
  • GDSN targets: publish only the highest level of your hierarchy (e.g. pallet) to the GLN of Colruyt Group 5400141000009

Do NOT publish publicly! 

Contact the sectoral helpdesk

FMCG & Foodservice

+32 2 229 18 88

Do-it-yourself, garden and pet

+32 2 290 57 75

Healthcare

+32 2 896 52 14