What is it?
The Packaging and Packaging Waste Regulation (PPWR) is a key component of the European Green Deal, designed to reduce the environmental impact of packaging across the EU. It entered into force on February 11th 2025 and introduces mandatory sustainability requirements, recycling targets, and labelling obligations for all packaging placed on the EU market.
Some PPWR's objectives
- Reduce excessive packaging and empty space
- Promote reuse and refill systems
- Ensure recyclability of all packaging
- Minimise use of harmful substances
- Improve clarity of labels
Read the official text of the PPWR here
For whom?
PPWR is a game-changer for businesses operating in the EU. It affects manufacturers, retailers, logistics providers, and packaging producers by setting strict rules on packaging design, recyclability, and reporting.
There are many targets along with multiple timelines. From targets with regards to PFAS, to Deposit Return Systems and rules for the HORECA sector. Below are but a few of the milestones to keep in mind. We highly recommend you to familiarise yourself with the content of PPWR as it may impact your business in various ways.
| Planning | Objective |
|---|---|
| December 2025 | Member States must recycle 65% of all packaging waste (by weight). |
| August 2026 | Most of the PPWR rules become mandatory in all EU Member States. |
| By 2030 |
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| By 2035 | Target: 10% less packaging waste per capita. |
| By 2040 |
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What is the role of GS1?
GS1 Belgium & Luxembourg supports companies in navigating PPWR through standards, tools, and partnerships.
GS1 standards for PPWR
GS1 supports labelling, traceability, and digital data capture for recyclability, and recycled content. In order to assist its members, GS1 in Europe has published a white paper detailing how its standards—such as GTIN, GDSN, and EPCIS—can support PPWR compliance, especially in tracking recyclability and material composition
