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Web vocabulary, product identification and the next steps for companies
Companies publish product information in many places. More and more, this information is interpreted not only by people, but also by digital platforms, systems and AI. To remain usable in this context, product information needs clear structure, meaning and identification.
Why this session?
In practice, product data is often fragmented or inconsistent across channels. While humans can work around this, machines cannot. Web vocabulary helps companies turn existing product information into reusable, machine‑readable data, without introducing complex new IT projects.
What will be explained during this webinar?
In this webinar, we explain in a practical way:
- What web vocabulary really is.
- Why product identification (GTIN) is essential.
- What a correct minimum setup looks like.
- How to start with a small, scalable pilot.
- How to brief agencies or partners clearly.
- How this foundation supports future reuse, including QR codes powered by GS1.
What does this mean for you?
After this session, you will have a clear starting point, a practical checklist and a concrete approach to structure existing product information, so it remains reusable across systems, channels and future initiatives.