The objective of the Steering Committee is to steer towards the realization of the GS1 Business Council committed projects within the term set out in the business case. It also aims to develop and prepare project plans instructed by the Business Council or, in the case of enough support within the Steering Committee, developed in-house within the limits of the GS1 policy plan and without delaying factors.

The objective of the Business Council is to determine the vision and policy of the sector. On that basis, it prioritizes business issues and it commissions and commits to the projects set up by the Steering Committee.