Innovation Opportunity Spotting Masterclass

Ingrid has worked more than 20 years in consumer & shopper insight in global leading companies like Unilever & Mondelez and clients like Chanel & Lego. Throughout her career she has assumed responsibilities in the local, regional and global area, covering a wide variety of categories of food and non-food.

She owns this valuable ability of bridging a clear strategic focus and a vibrant sense of people’s reality. Having worked for multinationals she understands the complex & political reality of a company from inside and brings fresh insights from the outside.

Her natural curiosity and passion for the consumer allows her to quickly understand his needs and translate them into insights that are actionable. With her positive energy she ensures that the insights are translated into concrete innovations & long-term brand strategies.

After having directed international market research projects for large companies, she decided to create her own insights, innovation & brand strategy consultancy, The Almond Connection. With a clear objective to help companies build long term growth strategies, based on actionable strategic consumer & shopper insights.

Frank has worked about 20 years as Marketing & business executive in global leading companies like Unilever, MasterCard, Carrefour and Coca Cola European Partners (CCEP). Throughout his career he obtained an extensive knowledge of consumption and buying behaviour of food and non-food products within the Benelux market.

He has a unique set of skills of assuming responsibilities as well on brands side of the business (Unilever, CCEP) as the distributor’s part of the business (Carrefour).

Thanks to his analytical strength, his synthetic capacities, his cross-sector experience and his out of the box thinking mindset, he has a proven track record of driving successfully change and increasing turnover within these companies: brand innovations, brand positioning, product segmentation, category strategy and execution, shopper marketing, digital marketing & e-commerce, 360°comms, point of sales activation, loyalty programme.

His drive and energy comes from connecting people and projects with a real customer centric mindset. His positive leadership has in many cases led to making things happen for the good of the company and the customers.