Format
Location
GS1 Belgilux OfficeUpcoming date
23 September 2025
Duration
08:00
Category Management is a proven approach that drives success for both retailers and suppliers through solid and effective category plans. Whether you're new to Category Management or looking to sharpen your skills, this masterclass is your chance to master the key principles of Category Management and take your strategies to the next level.
Interested in mastering the fundamentals of category management?
Our top-rated masterclass caters to both retailers and suppliers, providing a comprehensive understanding of the field.
This 2-day training program is led by Pascal Deckers, Managing Partner at LD&Co and a senior expert with +20 years of experience in Category Management. The training is based on the widely used 8-step Category Management process and has been carefully adapted and built into a hands-on, experience-based learning format by Luc Desmedt, founder of LD&Co. Expect a pragmatic approach that translates theory into immediately applicable insights.
The masterclass is a joint initiative between GS1 Belgilux, BABM and LD&Co.
Programme – in-depth introduction into Category Management
Introduction and 8-step category management process
- Importance of the moment-of-purchase in the commercial strategy.
- How can category amnagement help to effectively address this challenge?
- Category management definition.
- In-depth discovery of the 8-step process.
- Development of effective category plans.
- Prerequisites for effective category management.
Practical information
Dates
Tuesday 23 September and Tuesday 30 September 2025.
Location
It is a physical training taking place at our offices in Brussels.
GS1 Belgium & Luxembourg
Ravenstein Gallery 4 B10
BE - 1000 Brussels
Participation fee:
GS1 Belgilux or BABM Members: 995€ excl.VAT
GS1 Belgilux/BABM non-members:1,250€ excl.VAT
What to bring
Participants are asked to bring their laptops.
Language spoken
This course is given in English, but all trainers can answer questions in Dutch and French.
This course is subject to our cancellation policy.