Destrooper Biscuits and My Data Capture, a sweet success
Accurate and complete product data is becoming increasingly important in the retail environment. On top of that, more and more information needs to be shared… and that involves a lot of extra work.
For producers with a wide product range like Destrooper Biscuits, keeping all product information error-free and up to date is a real challenge. We spoke with Margot Thybaut, Internal Sales Benelux at Destrooper Biscuits, about how they tackle this challenge with the help of My Data Capture.
About Destrooper Biscuits
“We make biscuits for the connoisseurs in all of us,” says Margot proudly. “Without artificial flavours, colourings or preservatives. Quality is key to everything we do, including in our product data.” Destrooper Biscuits is a Belgian brand with a rich history and, moreover, a purveyor to the royal court. Today, they apply that same high standard to their digital processes.
With ten years of experience in the FMCG sector, Margot knows all too well how important accurate product information is. “The retail sector demands more and more detail and precision in the data we provide. It’s a matter of efficiency, but also of trust.”
Why choose My Data Capture?
Destrooper Biscuits has been using the data pools of GS1 Belgilux since 2013, initially through the Central Data Bank (CDB) and later through its successor, My Product Manager. Still, managing a large number of items remained a challenge. “With 78 active consumer units, it became impossible to enter everything manually and accurately,” Margot explains. “The data model changes from time to time, and we recently carried out a complete rebranding. That’s why we decided to have our entire article range captured via My Data Capture.”
The decision made sense: it guarantees consistent and high-quality data, without the team having to manually enter everything. “It’s a fast and efficient way to correctly and completely register our products in My Product Manager.”
My Data Capture: the icing on the biscuit
The implementation went remarkably smoothly. “We worked batch by batch, in close consultation with the GS1 experts. Artworks were uploaded, processed, and checked. Thanks to this structured approach, everything ran very efficiently.”
Margot expresses her gratitude to Steffie, Senior Data Quality Expert at GS1, who helped steer the process in the right direction.
“It brings peace of mind, knowing that once you upload your artwork, GS1 ensures all the data ends up in the right fields,” Margot says. “Especially when launching new products or updating packaging.”
Tips for other manufacturers
Margot has a clear message for other players in the FMCG sector: “Rely on the expertise of the Data Quality Experts and ask the helpdesk for support. You don’t have to do it alone.”
With My Data Capture, Destrooper Biscuits takes an important step towards sustainable and reliable data quality. And just like with their biscuits, here too, you can taste the care and craftsmanship.
