Identify your products in a unique way

Are you planning to sell your products online on, Amazon, Google or others?

Don't panic, GS1 is here to help! 

To sell your products, the first thing you need are GTIN/EAN codes, also known as Global Trade Item Numbers (the old European Article Number). 
These will allow you to uniquely identify your products. As the identity card of your product, it is therefore the first essential step to selling in stores and online! 

Thanks to My Product Manager, you have the solution in your hands to easily create your product codes and barcodes! 

10 product codes from € 55/year 


But how does it work?

Identify step 1

Step 1:

I choose my product code pack

Identify step 2

Step 2:

I create my GTINs through My Product Manager and can sell online.

Identify step 3

Step 3:

I download the corresponding barcode.

Identify step 4

Step 4:

Thanks to My Product Manager, I have an effortless overview of all set of product codes.

How many codes do I need?

Each product must have its own unique code. This means that, if you sell certain products such as clothes with different sizes and colours for the same product, each size and colour will need its own unique product code.  

Here is how we help you calculate the number of codes you need: 


It's not easy to know at first how many product codes you need. Think long term but don't worry, you can always buy another pack later. Check out our product catalogue.

Why choose GS1 product codes?

Advantage identify 1

Guarantee of a unique code

Advantage identify 2

Globally valid/usable

Advantage identify 3

GS1 is the only official issuer

Advantage identify 4

Optimises the product search (SEO)

Advantage identify 5

Recommended by Google, Amazon,, ...

Advantage identify 6

Centralised management of your codes with My Product Manager


Are GS1 codes the only globally verified and certified product codes?

There are companies that sell individual barcodes or GTINs (or EAN codes). This may seem like a good deal, but only GS1 can offer you all the benefits of official product codes. GS1 is also the one and only issuer of standardised GTINs and barcodes worldwide, so you can sell your products anywhere you want. If you use unofficial barcodes, and this causes problems later on (e.g. because it turns out that the code is not unique), GS1 won’t be able to help you. 

So beware of "pirate" barcode resellers! 

Do you need help? Check out our different resources:

Need other codes?

Did you know that the product/GTIN code are not the only codes? 



Checking your barcode

Get your GTIN or barcode checked with our verification service! 

A training?

Take one of our training courses.

Need help?

Consult our solution provider finder to find the partner who can help you implement the GS1 standards