Identify your products in a unique way

How to start with unique identification?

Why choose GS1 product codes?

Advantage identify 1

Guarantee of a unique code

Advantage identify 2

Globally valid/usable

Advantage identify 3

GS1 is the only official issuer

Advantage identify 4

Optimises the product search (SEO)

Advantage identify 5

Recommended by Google, Amazon,, ...

Advantage identify 6

Centralised management of your codes with My Product Manager


Are GS1 codes the only globally verified and certified product codes?

There are companies that sell individual barcodes or GTINs (or EAN codes). This may seem like a good deal, but only GS1 can offer you all the benefits of official product codes. GS1 is also the one and only issuer of standardised GTINs and barcodes worldwide, so you can sell your products anywhere you want. If you use unofficial barcodes, and this causes problems later on (e.g. because it turns out that the code is not unique), GS1 won’t be able to help you. 

So beware of "pirate" barcode resellers! 

Do you need help? Check out our different resources:

Need other codes?

Did you know that the product/GTIN code are not the only codes? 



Checking your barcode

Get your GTIN or barcode checked with our verification service! 

A training?

Take one of our training courses.

Need help?

Consult our solution provider finder to find the partner who can help you implement the GS1 standards