1. Product identity card
The identity card contains the following details:
- The GTIN (Global Trade Item number) which is the product’s unique global identifier
- The name of the brand
- The name of the product
- An image of the product
- The product’s category
- The net content
- The target market or the country where the product is sold
The products’ identity cards are available to be consulted via Verified By GS1. This enables the sellers to spot any discrepancies between the identity card and the data of the product held in their own system. This may be an indication of bad product data, but also of the inappropriate use of the GTIN, counterfeit products or other elements that are not right.
How are the product identity cards created? Please see the video below to find out:
2. Label information for prepacked foodstuffs
At a minimum, this relates to the information specified on the packaging of fast moving consumer goods such as the legal name, allergens, nutrients, ingredients, how to file complaints, etc. These product data must also be available to consumers who purchase the products online, in compliance with Regulation (EU) No 1169/2011 of the European Parliament and of the Council on the provision of food information to consumers.
Unlike the physical package, the amount of space on My Product Manager is unlimited. As such, this allows for these data to be supplemented with data that are not printed on the package, but which may still be of interest to the consumer.
Given the fact that these food products go back to being raw materials/ingredients in the food preparations prepared by caterers and F&B businesses, these data are also used to inform consumers as part of the menu. The nutrition applications developed for specific target groups also draw on this information to advise consumers.
In the data model, you get to consult all data deriving from the label information.
3. Detailed product information specific to the sector (of the complete packaging hierarchy)
This relates to all product data specified on the primary (e.g. a glass jar), secondary (e.g. a cardboard box containing 20 jars) and tertiary packages (e.g. a pallet holding 8 crates) for B2B as well as B2C purposes.
- Commercial information: trade name and description of the nature of the business’s activities, quantity ordered, availability date, taxes, certificates, risks and recommendations to consumers regarding hazardous materials, etc.
- Logistical information: dimensions and weights, relation between the various packages, packaging materials and types, storage instructions, minimum storage period/shelf life, etc.
- Images, manuals and others documents which may be linked to the product sheet.
In the datamodel you can consult all the data that belongs to the detailed productsheet.
These data are useful in-store to inform consumers as well as for the internal organisation, especially the planograms. They are equally crucial during the logistical process of the transport by truck of the goods from the production site to the (wholesale dealers’ / retailers’) warehouses and subsequently onwards to the points of sale.
Data model change request
As a user (supplier or retailer) you can submit a request to change the data model or the associated validation rules.
- Fill in the columns of this Excel document marked in blue
- Mail the document to firstname.lastname@example.org
- The request will be examined by the sector team.
- If the business or legal requirement is complete and clear, it will be submitted to the sector working group that manages the data model. The working group will decide whether or not to make the change.