Connecting your products directly to consumer, providing instant access to trusted information and yet being scannable at the casher… this is what the QR code with GS1 Digital Link can offer.
Just like a regular QR code, the QR code with GS1 Digital Link contains a URL. This QR code with GS1 Digital Link contains in its URL structure the article number (GTIN) and other information such as expiration date of batch and lot number.
To add information, such as the GTIN, in the URL, the QR code uses a specific structure, called syntax. The syntax is the GS1 Digital Link standard.
Below you can see how the URL is structured. This new QR code with GS1 Digital Link can easily be created and downloaded in My Product Manager.
Technical info Implementation guidelines Implementation guidelines for retailers
One QR code with infinite links
Thanks to the QR code and the GS1 Digital Link standard, you can decide which information to show depending on the user – consumer, retailer or even legislator – and depending on the context in which the code is scanned. In addition, the information is adaptable at any time, without having to change the QR code or packaging!
