Suppliers and retailers each have specific knowledge of the products that they sell and the consumers they sell to. When this knowledge is combined in an intelligent way, products will be placed at the right place, at the right price and with the most effective promotion. Shopping becomes easier for the consumer who will find his products faster and at the best price. Category management thus provides added value to suppliers, retailers and consumers.
Nielsen data offers you a holistic view of the market, and GfK's consumer panel gives you detailed insights on consumer behaviour. But before you spend your entire budget on buying data, it is important to know what questions you want answered. GS1 therefore offers you a 3 day CatMan training, guided by Luc Desmedt from LD&Co.
The dates for the following Catman trainings 2017:
October 10, 2017: introduction and 8 step category management model
October 24, 2017: Dive into the data - Nielsen
November 7, 2017: Dive into the data - GfK
From 9.00 AM until 6PM
View the program of the training.
More information and subscription.