Sustainability has become a key driver for (profitable) business for consumers, regulators and trading partners alike.
GS1 is now stepping on board with companies rethinking and restructuring their operating models, proving that open and standardized data are key for delivering sustainable performance.
During this GS1 Innovation Café, which took place on November 24th 2020, we heard from regulators why sustainability is now high on the agenda. We also dove into the pioneer project HolyGrail 2.0. Led by AIM, this project includes over 90 participating companies such as P&G and GS1 in Europe.
Watch the entire emission above, or go directly to one of the presentations:
- Introduction - Jan Somers (CEO of GS1 Belgium & Luxembourg)
- Innovation at GS1 Belgilux - Karen Arkesteyn (Innovation Manager & Product Specialist at GS1 Belgium & Luxembourg)
- Review of the Packaging and Packaging Waste Directive (PPWD) - Maja Desgrées du Loû (Policy Officer for Packaging and Packaging Waste, DG Environment, European Commission)
- Digital Watermarks Initiative HolyGrail 2.0 - Gian de Belder (Packaging R&D - Sustainability at Procter & Gamble)
- Circular Economy at the GS1 Global level - Francesca Poggiali (Public Policy Director Europe at GS1 Global Office)
More about HolyGrail 2.0
Find out everything about the pionieer project HolyGrail 2.0.
More about Innovation at GS1
Find out all about innovation projects at GS1 Belgium & Luxembourg on our website, or contact firstname.lastname@example.org directly!