Category Management - Advanced Master Class

FMCG & Foodservice
Doe-Het-Zelf, Tuin & Dier
6. Category Management

This master class further deepens and broadens the 8 steps of the Category management process and highlights some organisational prerequisites for successful category management.

After having followed the 3 day Advanced program you will:

  • Understand how to ensure strategic alignment, both internally and between trade partners
  • Know a method to prioritize category management efforts among retailers
  • Comprehend the need for an engaging category vision and know how to develop this
  • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
  • Know the available shopper research methodologies and understand the strengths and limitations of each methodology
  • Understand the difference between consumer and shopper communication and know what it takes to develop an effective Omnichannel Shopper Communication Strategy
  • Understand the fundamentals of space management and know what it takes to develop effective planograms
  • Know how to get optimal support from retailers by developing engaging trade presentations and setting up co-creation sessions

Program:

The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:

  • Luc Desmedt (managing director LD&Co)
  • Davy Van Raemdonck (Research Director - Shopper GfK)
  • Carine Vaeremans (CEO Profacts)
  • Hilde Koenen (LD&Co)
  • Steven van der Linde (Assortment & Space Optimisation Leader Benelux)

More details to follow.

Practical information

Participation fee:

  • GS1 Belgilux members: € 1.195 excl. 21% VAT
  • GS1 Belgilux non-members:€ 1.495 excl. 21% VAT

Participants are requested to bring a laptop.

This training is conducted in English, but all trainers can answer questions in Dutch and French.

Questions? Contact us via support@gs1belu.org

Deze opleiding is onderhevig aan de annulatievoorwaarden.

Praktische informatie

Type:

Training @ GS1

Locatie:

Ravenstein Galerij 4 b10

1000 Brussel

Toegang:

GS1-members: € 1.195
Non-members: € 1.495

Je wordt doorgestuurd naar My GS1