Winning at the moment-of-purchase via successful category management
In today’s highly competitive and complex environment, more than ever the real moment-of-truth in the consumer journey is when the shopper takes the final purchase, regardless of whether this happens in-store or on-line. Defining how to attract shoppers and especially how to convert shoppers into buyers, per category, is a key challenge for both retailers and suppliers.
To help you developing the skills needed to effectively manage this challenge, GS1 offers you the following Category Management trainings, brought by highly experienced trainers:
Category Management Food
Category Management non-Food
Check out the detailed content of these trainings and join the training(s) that are relevant to you!
Category management (Food)
This GS1 Category management training, set up in collaboration with LD&Co, is designed to provide the basic skills and knowledge to address this challenge for FMCG.