In today’s highly complex and competitive retail environment, achieving growth has become increasingly challenging for suppliers as well as retailers. Consumers are better informed every day, and they are more demanding than ever. Determining how to attract shoppers, and turning them into buyers per category, is a key challenge.
How do you define a well-balanced assortment? And how do you present it in a way that puts your shoppers’ needs central, while considering the role of the category?
“If you recognize that the key moment within the consumer journey happens when the consumer takes the purchase decision, and want to learn to effectively influence that moment, then this training is for you”.
“Our three-day Category Management training not only provides a clear process to address this challenge in a structured way, but also covers the knowledge and analytical skills needed for effective category management”, Luc Desmedt explains. “If you recognize that the key moment within the consumer journey happens when the consumer takes the purchase decision, and want to learn to effectively influence that moment, then this training is for you”.
No prior Category Management experience is required to participate in this training. During the training, Luc Desmedt will cover a pragmatic interpretation of the basics of category management. “Spread over three Wednesdays, we will approach the challenges and opportunities in a hands-on and down to earth manner. In addition, GfK and Nielsen will share their insights into the latest market trends and demonstrate how to make optimal use of their data and models to deliver well-founded category management.
Overall, you can expect three very enriching – and not unimportantly – fun days!”
This training takes place at koningsstraat / Rue Royale 76 b1, 1000 Brussel / Bruxelles.
First session: March 20th, March 27th & April 3rd, from 9.00 AM until 5.00 PM.
Second session: October 2nd, October 9th & October 16th, from 9.00 AM until 5.00 PM.
For more information and to sign up, click here.