Day 1 and 2
The basics of Category Management
- Importance of the moment-of-purchase in the commercial strategy
- How can category management help to effectively address this challenge?
- Definition and content of category management, tips and tricks, hands-on workshop.
By Luc Desmedt – managing director LD&Co
Day 3 (optional)
The use of Nielsen en GfK data in Category management
- How to effectively use trade panel data within the category management process?
- The use of Nielsen and GfK data : how can Nielsen and GfK help to measure, analyze and optimize your category management efforts ?
By Tom Penninckx – Client business partner Nielsen
By Davy Van Raemdonck – Research director shopper GfK