Program 2: Category Management & in-store brand presence


In this program, you’ll learn how to conduct a basic analysis of the category performance. You’ll learn to detect opportunities to build a strong category vision and a consequent business plan with an eye on growth. You’ll also learn how to build brand presence in-store and the importance of correct master data.

Everyone can attend, but this program can be specifically interesting for professionals wanting to have a better understanding of category assessment within the category management process and to see their products well presented in the retailer stores.