Category Management - Masterclass

FMCG & Foodservice
Do-It-Yourself, Garden & Pet
Selling online
Category Management

This masterclass offers an in-depth introduction into Category management, as well as a zoom into some fundamentals.

    Programme:

      The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:

       

      After following the 4 day Essentials program you will:

      • Know the 8 steps of the category management process and how to implement them
      • Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
      • Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.
      • Comprehend the need for an engaging category vision and know how to develop this
      • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
      • Know the state-of-the-art shopper research methodologies and understand the strengths and limitations of each methodology
      • Understand the similarities and differences between category management in the physical store and the retailer webshop, from fixing the basics ("don't frustrate me") till more advanced activations ("guide & surprise me").
      • Learn how starting from the common brand & retailer omnichannel customer journey helps to identify and prioritize value adding category management initiatives.
      • Understand the essentials of target shopper-based category management, delivered via a unique framework

       

      Practical information

      Participation fee:

      • GS1 Belgilux Members for 4 days: € 1.595 excl. 21% VAT
      • GS1 Belgilux non-Members for 4 days:€ 1.995 excl. 21% VAT

      Participants are requested to bring a laptop.

      This training is given in English, but all trainers can answer questions in Dutch and French.

      Questions? Contact us via support@gs1belu.org

      This course is subject to our cancellation policy.

      Practical information

      Type:

      Training @ GS1

      Location:

      Ravensteingalerij 4 B10 Galerie Ravenstein - 1000 Brussels

      Access:

      GS1-members: € 1.595
      Non-members: € 1.995

      Upcoming session(s)

      English

      Multi-day session:

      Tue 7 March 2023
      09:00 - 17:00
      Tue 14 March 2023
      09:00 - 17:00
      Tue 21 March 2023
      09:00 - 17:00
      Tue 28 March 2023
      09:00 - 17:00

      Multi-day session:

      Tue 3 October 2023
      09:00 - 17:00
      Tue 10 October 2023
      09:00 - 17:00
      Tue 17 October 2023
      09:00 - 17:00
      Tue 24 October 2023
      09:00 - 17:00
      You will be forwarded to My GS1