Category Management - Masterclass

FMCG & Foodservice
Selling online
Category Management

This masterclass offers an in-depth introduction into Category management, as well as a zoom into some fundamentals.


      The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:


      After following the 4 day Essentials program you will:

      • Know the 8 steps of the category management process and how to implement them
      • Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
      • Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.
      • Comprehend the need for an engaging category vision and know how to develop this
      • Master some techniques and practices to strengthen the depth of the category assessment and the quality of category plans
      • Know the state-of-the-art shopper research methodologies and understand the strengths and limitations of each methodology
      • Understand the similarities and differences between category management in the physical store and the retailer webshop, from fixing the basics ("don't frustrate me") till more advanced activations ("guide & surprise me").
      • Learn how starting from the common brand & retailer omnichannel customer journey helps to identify and prioritize value adding category management initiatives.
      • Understand the essentials of target shopper-based category management, delivered via a unique framework


      Practical information

      Participation fee:

      • GS1 Belgilux Members for 4 days: € 1.595 excl. 21% VAT
      • GS1 Belgilux non-Members for 4 days:€ 1.995 excl. 21% VAT

      Participants are requested to bring a laptop.

      This training is given in English, but all trainers can answer questions in Dutch and French.

      Questions? Contact us via

      This course is subject to our cancellation policy.

      Practical information


      Training @ GS1


      Ravensteingalerij 4 B10 Galerie Ravenstein - 1000 Brussels


      GS1-members: € 1.595
      Non-members: € 1.995

      Upcoming session(s)


      Multi-day session:

      Tue 16 April 2024
      09:00 - 17:00
      Tue 23 April 2024
      09:00 - 17:00
      Tue 14 May 2024
      09:00 - 17:00
      Tue 21 May 2024
      09:00 - 17:00
      You will be forwarded to My GS1