Category Management - Essentials Master Class

FMCG & Foodservice
Do-It-Yourself, Garden & Pet
Selling online
6. Category Management

This Master Class explains why category management is more relevant than ever and offers an in-depth immersion into the 8 steps process of category management.

After following the 4 day Essentials program you will:

  • Know how to work out the 8 steps of the category management process:
    • how to define the category and the category structure.
    • how to determine the strategic role of the category.
    • how to assess the category in order to define the growth opportunities and the category strategy and category plans to address these opportunities.
    • how to use Nielsen and GfK data in the category assessment.
    • how to enrich the assessment with shopper insights.
  • Understand why category management represents the ideal platform to win at the moment-of-purchase, the crucial touch-point within the customer journey.
  • Understand how category management can bring the collaboration between retailers and suppliers to a higher strategic level.

Program:

The different building blocks of the program will be delivered by a selection of trainers who are experienced experts in their field:

  • Luc Desmedt (managing director LD&Co and coordinator of the program)
  • Tom Penninckx (Client Business Partner Nielsen)
  • Tom Cornelis (Commercial Lead Consumer Panel Belgium GfK​​)

Practical information

Participation fee:

  • GS1 Belgilux Members for 4 days: € 1.290 excl. 21% VAT
  • GS1 Belgilux non-Members for 4 days:€ 1.590 excl. 21% VAT

Participants are requested to bring a laptop.

This training is given in English, but all trainers can answer questions in Dutch and French.

Questions? Contact us via support@gs1belu.org

This course is subject to our cancellation policy.

Practical information

Type:

Training @ GS1

Location:

Ravensteingalerij 4 B10 - 1000 Brussels

Galerie Ravenstein 4 B10 - 1000 Brussels

Access:

GS1-members: € 1.290
Non-members: € 1.590

You will be forwarded to My GS1